A research agenda for place branding

"Elgar Research Agendas outline the future of research in a given area. Leading scholars are given the space to explore their subject in provocative ways, and map out the potential directions of travel. They are relevant but also visionary. This cutting-edge Research Agenda for Place Branding e...

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Bibliografski detalji
Daljnji autori:	Medway, Dominic (Urednik), Warnaby, Gary (Urednik), Byrom, John (Urednik)
Format:	Electronic Resource
Jezik:	engleski
Izdano:	Northampton Edward Elgar Publishing [2021]
Serija:	Elgar research agendas.
Teme:	Branding (Marketing) > Research. Place marketing > Research.
Online pristup:	View full text e-book at EBSCOhost