International marketing

Dades bibliogràfiques
Autors principals:	Cateora, Philip R. (Autor), Gilly, Mary C. (Autor), Graham, John L. (Autor), Money, R. Bruce (Richard Bruce) (Autor)
Format:	Llibre
Idioma:	English
Publicat:	New York, NY McGraw-Hill Education [2020]
Edició:	Eighteenth edition, International student edition.
Matèries:	Export marketing. International business enterprises.