Cateora, P. R., Gilly, M. C., Graham, J. L., & Money, R. B. (2020). International marketing (Eighteenth edition, International student edition.). McGraw-Hill Education.
Citace podle Chicago (17th ed.)Cateora, Philip R., Mary C. Gilly, John L. Graham, a R. Bruce Money. International Marketing. Eighteenth edition, International student edition. New York, NY: McGraw-Hill Education, 2020.
Citace podle MLA (8th ed.)Cateora, Philip R., et al. International Marketing. Eighteenth edition, International student edition. McGraw-Hill Education, 2020.
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