Customer engagement in theory and practice a marketing management perspective

Détails bibliographiques
Auteur principal:	Zyminkowska, Katarzyna (Auteur)
Format:	Livre
Langue:	English
Publié:	Cham, Switzerland Palgrave Macmillan 2019.
Édition:	1st edition.
Sujets:	Customer relations > Management. Marketing. Consumer behavior.