Customer engagement in theory and practice a marketing management perspective

Customer engagement in theory and practice a marketing management perspective

Bibliographische Detailangaben
1. Verfasser: Zyminkowska, Katarzyna (VerfasserIn)
Format: Buch
Sprache:English
Veröffentlicht: Cham, Switzerland Palgrave Macmillan 2019.
Ausgabe:1st edition.
Schlagworte:
Customer relations > Management.
Marketing.
Consumer behavior.