Customer engagement in theory and practice a marketing management perspective

Dades bibliogràfiques
Autor principal:	Zyminkowska, Katarzyna (Autor)
Format:	Llibre
Idioma:	English
Publicat:	Cham, Switzerland Palgrave Macmillan 2019.
Edició:	1st edition.
Matèries:	Customer relations > Management. Marketing. Consumer behavior.