Global marketing & advertising understanding cultural paradoxes

Global marketing & advertising understanding cultural paradoxes

書誌詳細
第一著者: Mooij, Marieke K. de 1943- (著者)
フォーマット: 図書
言語:English
出版事項: Los Angeles SAGE 2019.
版:Fifth edition.
主題:
aTarget marketing > Cross-cultural studies.
aAdvertising > Cross-cultural studies.
aConsumer behavior > Cross-cultural studies.