Global marketing & advertising understanding cultural paradoxes

Global marketing & advertising understanding cultural paradoxes

ग्रंथसूची विवरण
मुख्य लेखक: Mooij, Marieke K. de 1943- (लेखक)
स्वरूप: पुस्तक
भाषा:English
प्रकाशित: Los Angeles SAGE 2019.
संस्करण:Fifth edition.
विषय:
aTarget marketing > Cross-cultural studies.
aAdvertising > Cross-cultural studies.
aConsumer behavior > Cross-cultural studies.