Global marketing & advertising understanding cultural paradoxes

Global marketing & advertising understanding cultural paradoxes

Détails bibliographiques
Auteur principal: Mooij, Marieke K. de 1943- (Auteur)
Format: Livre
Langue:English
Publié: Los Angeles SAGE 2019.
Édition:Fifth edition.
Sujets:
aTarget marketing > Cross-cultural studies.
aAdvertising > Cross-cultural studies.
aConsumer behavior > Cross-cultural studies.