Global marketing & advertising understanding cultural paradoxes

Global marketing & advertising understanding cultural paradoxes

Manylion Llyfryddiaeth
Prif Awdur: Mooij, Marieke K. de 1943- (Awdur)
Fformat: Llyfr
Iaith:English
Cyhoeddwyd: Los Angeles SAGE 2019.
Rhifyn:Fifth edition.
Pynciau:
aTarget marketing > Cross-cultural studies.
aAdvertising > Cross-cultural studies.
aConsumer behavior > Cross-cultural studies.