Global marketing & advertising understanding cultural paradoxes

Global marketing & advertising understanding cultural paradoxes

Dades bibliogràfiques
Autor principal: Mooij, Marieke K. de 1943- (Autor)
Format: Llibre
Idioma:English
Publicat: Los Angeles SAGE 2019.
Edició:Fifth edition.
Matèries:
aTarget marketing > Cross-cultural studies.
aAdvertising > Cross-cultural studies.
aConsumer behavior > Cross-cultural studies.