APA (7th ed.) Citation

Perreault, W. D. J., Cannon, J. P., & McCarthy, E. J. (2019). Essentials of marketing: A marketing strategy planning approach (16th Edition.). McGraw-Hill Education.

Chicago Style (17th ed.) Citation

Perreault, William D. Jr, Joseph P. Cannon, and E. Jerome McCarthy. Essentials of Marketing: A Marketing Strategy Planning Approach. 16th Edition. New York: McGraw-Hill Education, 2019.

MLA (9th ed.) Citation

Perreault, William D. Jr, et al. Essentials of Marketing: A Marketing Strategy Planning Approach. 16th Edition. McGraw-Hill Education, 2019.