Perreault, W. D. J., Cannon, J. P., & McCarthy, E. J. (2019). Essentials of marketing: A marketing strategy planning approach (16th Edition.). McGraw-Hill Education.
Čikaški stil citiranja (17. izdanje)Perreault, William D. Jr, Joseph P. Cannon, i E. Jerome McCarthy. Essentials of Marketing: A Marketing Strategy Planning Approach. 16th Edition. New York: McGraw-Hill Education, 2019.
MLA način citiranja (9. izdanje)Perreault, William D. Jr, et al. Essentials of Marketing: A Marketing Strategy Planning Approach. 16th Edition. McGraw-Hill Education, 2019.
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