Public relations and the power of creativity strategic opportunities, innovation and critical challenges
Creativity is the development and use of imagination to solve current challenges or create innovative ideas for the future. The complexity and challenges of the contemporary world arguably require increasing levels of creativity and innovation to manage the disruptive forces at work and build a pros...
| 其他作者: | , , , |
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| 格式: | 图书 |
| 语言: | English |
| 出版: |
Bingley, UK
Emerald Publishing
2018.
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| 版: | First edition. |
| 丛编: | Advances in public relations and communication management
volume 3 |
| 主题: |