Public relations and the power of creativity strategic opportunities, innovation and critical challenges

Public relations and the power of creativity strategic opportunities, innovation and critical challenges

Creativity is the development and use of imagination to solve current challenges or create innovative ideas for the future. The complexity and challenges of the contemporary world arguably require increasing levels of creativity and innovation to manage the disruptive forces at work and build a pros...

Full beskrivning

Bibliografiska uppgifter
Övriga upphovsmän: Roberts-Bowman, Sarah 1965- (Utgivare, redaktör, sammanställare), Crookes, Adrian (Utgivare, redaktör, sammanställare), Romenti, Stefania (Utgivare, redaktör, sammanställare), Ihlen, Øyvind (Utgivare, redaktör, sammanställare)
Materialtyp: Bok
Språk:English
Publicerad: Bingley, UK Emerald Publishing 2018.
Upplaga:First edition.
Serie:Advances in public relations and communication management volume 3
Ämnen:
Public relations > Congresses.