Public relations and the power of creativity strategic opportunities, innovation and critical challenges

Public relations and the power of creativity strategic opportunities, innovation and critical challenges

Creativity is the development and use of imagination to solve current challenges or create innovative ideas for the future. The complexity and challenges of the contemporary world arguably require increasing levels of creativity and innovation to manage the disruptive forces at work and build a pros...

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Podrobná bibliografie
Další autoři: Roberts-Bowman, Sarah 1965- (Editor), Crookes, Adrian (Editor), Romenti, Stefania (Editor), Ihlen, Øyvind (Editor)
Médium: Kniha
Jazyk:English
Vydáno: Bingley, UK Emerald Publishing 2018.
Vydání:First edition.
Edice:Advances in public relations and communication management volume 3
Témata:
Public relations > Congresses.