Sloganization in language education discourse conceptual thinking in the age of academic marketization

"This volume focuses on sloganization as an emergent phenomenon in language education discourse. Motivated by an increasing uneasiness with a number of concepts in current research that have become sloganized, this volume scrutinizes the discourse of language education, identifies popular sloga...

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Bibliographic Details

Other Authors:	Schmenk, Barbara (Editor), Breidbach, Stephan (Editor), Kèuster, Lutz (Editor)
Resource Type:	Book
Language:	English
Published:	Bristol Multilingual Matters [2019]
Subjects:	Language and languages > Study and teaching. Jargon (Terminology)