Marketing research for the tourism, hospitality and events industries
This is a user-friendly textbook that covers qualitative, quantitative and social media methods, providing tourism, hospitality and events students and course leaders with an accessible guide for learning and teaching marketing research. The book contains essential information on how to conduct rese...
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| Format: | Llibre |
| Idioma: | English |
| Publicat: |
London
Routledge
[2018]
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