Creativity for innovation management

Creativity for Innovation Management is a rigorous yet applied guide which illustrates what creativity is, why it matters, and how it can be developed at both individual and group levels. Unlike many technique-oriented books, this book will combine theory and practice, drawing on the latest research...

Deskribapen osoa

Xehetasun bibliografikoak
Egile Nagusiak: Goller, Ina (Egilea), Bessant, J. R. (Egilea)
Formatua: Liburua
Hizkuntza:English
Argitaratua: London Routledge [2017]
Gaiak: