The global code how a new culture of universal values is reshaping business and marketing

The global code how a new culture of universal values is reshaping business and marketing

Dettagli Bibliografici
Autore principale: Rapaille, Clotaire (Autore)
Natura: Libro
Lingua:English
Pubblicazione: New York, NY St. Martin's Press 2015.
Edizione:First edition.
Soggetti:
Culture diffusion.
Culture and globalization.
Cosmopolitanism > Economic aspects.
Values > Economic aspects.