The global code how a new culture of universal values is reshaping business and marketing

The global code how a new culture of universal values is reshaping business and marketing

Bibliographische Detailangaben
1. Verfasser: Rapaille, Clotaire (VerfasserIn)
Format: Buch
Sprache:English
Veröffentlicht: New York, NY St. Martin's Press 2015.
Ausgabe:First edition.
Schlagworte:
Culture diffusion.
Culture and globalization.
Cosmopolitanism > Economic aspects.
Values > Economic aspects.