Integrated advertising, promotion and marketing communications

Integrated advertising, promotion and marketing communications

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Bibliographische Detailangaben
Hauptverfasser: Clow, Kenneth E. (VerfasserIn), Baack, Donald (VerfasserIn)
Format: Buch
Sprache:English
Veröffentlicht: Upper Saddle River, N.J. Pearson Prentice Hall [2004]
Ausgabe:2nd ed.
Schlagworte:
Communication in marketing.
Advertising.