Advertising, promotion & supplemental aspects of integrated marketing communications

Detalles Bibliográficos
Autor principal:	Shimp, Terence A. (Autor)
Formato:	Libro
Lenguaje:	English
Publicado:	Mason, Ohio Thomson South-Western [2003]
Edición:	6th ed.
Materias:	Communication in marketing. Sales promotion. Advertising. Direct marketing.