Advertising, promotion & supplemental aspects of integrated marketing communications

Advertising, promotion & supplemental aspects of integrated marketing communications

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Detalles Bibliográficos
Autor Principal: Shimp, Terence A. (Author)
Formato: Libro
Idioma:English
Publicado: Mason, Ohio Thomson South-Western [2003]
Edición:6th ed.
Subjects:
Communication in marketing.
Sales promotion.
Advertising.
Direct marketing.