Advertising, promotion & supplemental aspects of integrated marketing communications

Advertising, promotion & supplemental aspects of integrated marketing communications

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מידע ביבליוגרפי
מחבר ראשי: Shimp, Terence A. (Author)
פורמט: ספר
שפה:English
יצא לאור: Mason, Ohio Thomson South-Western [2003]
מהדורה:6th ed.
נושאים:
Communication in marketing.
Sales promotion.
Advertising.
Direct marketing.