Advertising, promotion & supplemental aspects of integrated marketing communications

Advertising, promotion & supplemental aspects of integrated marketing communications

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Bibliografiske detaljer
Hovedforfatter: Shimp, Terence A. (Author)
Format: Bog
Sprog:English
Udgivet: Mason, Ohio Thomson South-Western [2003]
Udgivelse:6th ed.
Fag:
Communication in marketing.
Sales promotion.
Advertising.
Direct marketing.