Shimp, T. A. (2003). Advertising, promotion & supplemental aspects of integrated marketing communications (6th ed.). Thomson South-Western.
शिकागो शैली (17वां संस्करण) प्रशस्ति पत्रShimp, Terence A. Advertising, Promotion & Supplemental Aspects of Integrated Marketing Communications. 6th ed. Mason, Ohio: Thomson South-Western, 2003.
एमएलए (9वां संस्करण) प्रशस्ति पत्रShimp, Terence A. Advertising, Promotion & Supplemental Aspects of Integrated Marketing Communications. 6th ed. Thomson South-Western, 2003.
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