How cool brands stay hot branding to Generation Y

ग्रंथसूची विवरण
मुख्य लेखकों:	Bergh, Joeri van den 1971- (लेखक), Behrer, Mattias (लेखक)
Resource Type:	पुस्तक
भाषा:	English
प्रकाशित:	London Philadelphia Kogan Page 2013.
संस्करण:	2nd ed.
विषय:	Young consumers. Young adult consumers. Generation Y. Target marketing. Product management. Consumer behavior.

Accession #	Call #	Volume/Part#	Copy #	Collection	Circulation Type	Circulation Status
AIT-1806G	HF 5415.332 Y66 / B47 2013				Regular Circulation	On-Shelf