How cool brands stay hot branding to Generation Y

Bibliographic Details
Main Authors: Bergh, Joeri van den 1971- (Author), Behrer, Mattias (Author)
Resource Type: Book
Language:English
Published: London Philadelphia Kogan Page 2013.
Edition:2nd ed.
Subjects:

Asian Institute of Tourism (UP Diliman)

Accession # Call # Volume/Part# Copy # Collection Circulation Type Circulation Status
AIT-1806G HF 5415.332 Y66 / B47 2013 Regular Circulation On-Shelf