How cool brands stay hot branding to Generation Y

מידע ביבליוגרפי
Main Authors:	Bergh, Joeri van den 1971- (Author), Behrer, Mattias (Author)
Resource Type:	ספר
שפה:	English
יצא לאור:	London Philadelphia Kogan Page 2013.
מהדורה:	2nd ed.
נושאים:	Young consumers. Young adult consumers. Generation Y. Target marketing. Product management. Consumer behavior.

Accession #	Call #	Volume/Part#	Copy #	Collection	Circulation Type	Circulation Status
AIT-1806G	HF 5415.332 Y66 / B47 2013				Regular Circulation	On-Shelf