How cool brands stay hot branding to Generation Y

How cool brands stay hot branding to Generation Y

Bibliographische Detailangaben
Hauptverfasser: Bergh, Joeri van den 1971- (VerfasserIn), Behrer, Mattias (VerfasserIn)
Resource Type: Buch
Sprache:English
Veröffentlicht: London Philadelphia Kogan Page 2013.
Ausgabe:2nd ed.
Schlagworte:
Young consumers.
Young adult consumers.
Generation Y.
Target marketing.
Product management.
Consumer behavior.

Asian Institute of Tourism (UP Diliman)

Accession # Call # Volume/Part# Copy # Collection Circulation Type Circulation Status
AIT-1806G HF 5415.332 Y66 / B47 2013 Regular Circulation On-Shelf