How cool brands stay hot branding to Generation Y

Manylion Llyfryddiaeth
Prif Awduron:	Bergh, Joeri van den 1971- (Awdur), Behrer, Mattias (Awdur)
Resource Type:	Llyfr
Iaith:	English
Cyhoeddwyd:	London Philadelphia Kogan Page 2013.
Rhifyn:	2nd ed.
Pynciau:	Young consumers. Young adult consumers. Generation Y. Target marketing. Product management. Consumer behavior.

Accession #	Call #	Volume/Part#	Copy #	Collection	Circulation Type	Circulation Status
AIT-1806G	HF 5415.332 Y66 / B47 2013				Regular Circulation	On-Shelf