How cool brands stay hot branding to Generation Y

How cool brands stay hot branding to Generation Y

Podrobná bibliografie
Hlavní autoři: Bergh, Joeri van den 1971- (Autor), Behrer, Mattias (Autor)
Resource Type: Kniha
Jazyk:English
Vydáno: London Philadelphia Kogan Page 2013.
Vydání:2nd ed.
Témata:
Young consumers.
Young adult consumers.
Generation Y.
Target marketing.
Product management.
Consumer behavior.

Asian Institute of Tourism (UP Diliman)

Accession # Call # Volume/Part# Copy # Collection Circulation Type Circulation Status
AIT-1806G HF 5415.332 Y66 / B47 2013 Regular Circulation On-Shelf