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230103s2013 xx dr |||| ||eng | |
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|a 9780749468040
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|a (iLib)UPD-00523171521
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|a DLC
|d DAIT
|e rda
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|a eng
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|a DMLUC
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| 090 |
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|a HF 5415.332 Y66
|b B47 2013
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| 100 |
1 |
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|a Bergh, Joeri van den
|d 1971-
|e author.
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| 245 |
1 |
0 |
|a How cool brands stay hot
|b branding to Generation Y
|c Joeri Van den Bergh and Mattias Behrer.
|
| 250 |
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|a 2nd ed.
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| 264 |
|
1 |
|a London
|a Philadelphia
|b Kogan Page
|c 2013.
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| 300 |
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|a xx, 267 pages
|b illustrations
|c 24 cm
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| 336 |
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|a text
|2 rdacontent
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| 337 |
|
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|a unmediated
|2 rdamedia
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| 338 |
|
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|a volume
|2 rdacarrier
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| 504 |
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|a Includes bibliographical references and index.
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| 650 |
|
0 |
|a Young consumers.
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| 650 |
|
0 |
|a Young adult consumers.
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| 650 |
|
0 |
|a Generation Y.
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| 650 |
|
0 |
|a Target marketing.
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| 650 |
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0 |
|a Product management.
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| 650 |
|
0 |
|a Consumer behavior.
|
| 700 |
1 |
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|a Behrer, Mattias
|e author.
|
| 842 |
|
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|a Book
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| 905 |
|
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|a FO
|
| 852 |
1 |
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|a UPD
|b DAIT
|h HF 5415.332 Y66
|i B47 2013
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| 942 |
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|a Book
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