APA (7th ed.) Citation

Bergh, J. v. d., & Behrer, M. (2013). How cool brands stay hot: Branding to Generation Y (2nd ed.). Kogan Page.

Chicago Style (17th ed.) Citation

Bergh, Joeri van den, and Mattias Behrer. How Cool Brands Stay Hot: Branding to Generation Y. 2nd ed. London Philadelphia: Kogan Page, 2013.

MLA (8th ed.) Citation

Bergh, Joeri van den, and Mattias Behrer. How Cool Brands Stay Hot: Branding to Generation Y. 2nd ed. Kogan Page, 2013.