Determination of the applicability of SERVQUAL as an assessment tool at the Leslie Hardinge Library
SERVQUAL is a service quality assessment tool used in most marketing related research activities. A few validations have been conducted in the past to determine the applicability of SERVQUAL in foreign libraries. There has been no similar validation attempted in Philippines libraries.
Hoofdauteur: | |
---|---|
Andere auteurs: | , , |
Formaat: | Thesis |
Taal: | English |
Gepubliceerd in: |
Quezon City
School of Library and Information Studies, University of the Philippines Diliman
2006.
|
Onderwerpen: |