Advertising and promotion

"Offering a short, concise and creative take on advertising and promotion, the new edition includes more on digital and social media marketing while using a wider range of visual examples and case studies"--Provided by publisher.

Bibliographic Details
Main Authors:	Hackley, Chris (Author), Hackley, Rungpaka Amy (Author)
Resource Type:	Book
Language:	English
Published:	London SAGE Publications 2018.
Edition:	4th edition.
Subjects:	Advertising. Advertising > Social aspects. Sales promotion. Advertising > Brand name products.

College of Mass Communication (UP Diliman)

Accession #	Call #	Volume/Part#	Copy #	Collection	Circulation Type	Circulation Status
MC-27070	HF 5823 / H14 2018				Regular Circulation	On-Shelf