How to research trends move beyond trend watching to kickstart innovation

Understanding trends, the emerging values and needs of groups in society provides you with a foundation to innovate and create change. This book gives you an overview of the trend research process. lt brings a structured, research-based approach to the table instead of a crystal ball. It is practica...

Cur síos iomlán

Sonraí bibleagrafaíochta
Príomhchruthaitheoir: Dragt, Els (Údar)
Formáid: LEABHAR
Teanga:English
Foilsithe / Cruthaithe: Amsterdam BIS Publishers [2017]
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