How to research trends move beyond trend watching to kickstart innovation
Understanding trends, the emerging values and needs of groups in society provides you with a foundation to innovate and create change. This book gives you an overview of the trend research process. lt brings a structured, research-based approach to the table instead of a crystal ball. It is practica...
| Hovedforfatter: | |
|---|---|
| Format: | Bog |
| Sprog: | English |
| Udgivet: |
Amsterdam
BIS Publishers
[2017]
|
| Fag: |