Understanding the business of global media in the Digital Age
"This new introductory textbook provides students with the tools they need to understand the way digital technologies have transformed the global media business of the 21st century. Focusing on three main approaches - media economics, critical political economy, and production studies - the aut...
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| Fformat: | Llyfr |
| Iaith: | English |
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New York
Routledge, Taylor & Francis Group
[2018]
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