Understanding the business of global media in the Digital Age

"This new introductory textbook provides students with the tools they need to understand the way digital technologies have transformed the global media business of the 21st century. Focusing on three main approaches - media economics, critical political economy, and production studies - the aut...

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Bibliographic Details

Main Authors:	Lee, Micky (Author), Jin, Dal Yong 1964- (Author)
Resource Type:	Book
Language:	English
Published:	New York Routledge, Taylor & Francis Group [2018]
Subjects:	Mass media > Economic aspects. Mass media > Management. Mass media and globalization.