Cultural antecedents to contrast effects in consumer evaluation of brands and brand affiliations

Cultural antecedents to contrast effects in consumer evaluation of brands and brand affiliations

書目詳細資料
主要作者: Dato-on, Mary Conway (Author)
格式: Electronic Resource
語言:English
出版: Ann Arbor Michigan Bell & Howell Information and Learning Company [2001]
主題:
Consumer satisfaction.
Consumers' preferences.
Brand choice.
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