Cultural antecedents to contrast effects in consumer evaluation of brands and brand affiliations
| Главный автор: | |
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| Формат: | Electronic Resource |
| Язык: | English |
| Опубликовано: |
Ann Arbor Michigan
Bell & Howell Information and Learning Company
[2001]
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| Предметы: | |
| Online-ссылка: | Full text access requires UP Webmail login |