Cultural antecedents to contrast effects in consumer evaluation of brands and brand affiliations

Bibliografische gegevens
Hoofdauteur:	Dato-on, Mary Conway (Auteur)
Formaat:	Electronic Resource
Taal:	English
Gepubliceerd in:	Ann Arbor Michigan Bell & Howell Information and Learning Company [2001]
Onderwerpen:	Consumer satisfaction. Consumers' preferences. Brand choice.
Online toegang:	Full text access requires UP Webmail login