Cultural antecedents to contrast effects in consumer evaluation of brands and brand affiliations

Manylion Llyfryddiaeth
Prif Awdur:	Dato-on, Mary Conway (Awdur)
Fformat:	Electronic Resource
Iaith:	English
Cyhoeddwyd:	Ann Arbor Michigan Bell & Howell Information and Learning Company [2001]
Pynciau:	Consumer satisfaction. Consumers' preferences. Brand choice.
Mynediad Ar-lein:	Full text access requires UP Webmail login