Cultural antecedents to contrast effects in consumer evaluation of brands and brand affiliations

Detaylı Bibliyografya
Yazar:	Dato-on, Mary Conway (Yazar)
Materyal Türü:	Electronic Resource
Dil:	English
Baskı/Yayın Bilgisi:	Ann Arbor Michigan Bell & Howell Information and Learning Company [2001]
Konular:	Consumer satisfaction. Consumers' preferences. Brand choice.
Online Erişim:	Full text access requires UP Webmail login