Dato-on, M. C. (2001). Cultural antecedents to contrast effects in consumer evaluation of brands and brand affiliations. Bell & Howell Information and Learning Company.
Chicago Style (17. basım) AtıfDato-on, Mary Conway. Cultural Antecedents to Contrast Effects in Consumer Evaluation of Brands and Brand Affiliations. Ann Arbor Michigan: Bell & Howell Information and Learning Company, 2001.
MLA (9th ed.) AtıfDato-on, Mary Conway. Cultural Antecedents to Contrast Effects in Consumer Evaluation of Brands and Brand Affiliations. Bell & Howell Information and Learning Company, 2001.
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