APA (7th ed.) Citation

Dato-on, M. C. (2001). Cultural antecedents to contrast effects in consumer evaluation of brands and brand affiliations. Bell & Howell Information and Learning Company.

Chicago Style (17th ed.) Citation

Dato-on, Mary Conway. Cultural Antecedents to Contrast Effects in Consumer Evaluation of Brands and Brand Affiliations. Ann Arbor Michigan: Bell & Howell Information and Learning Company, 2001.

MLA (9th ed.) Citation

Dato-on, Mary Conway. Cultural Antecedents to Contrast Effects in Consumer Evaluation of Brands and Brand Affiliations. Bell & Howell Information and Learning Company, 2001.