Dato-on, M. C. (2001). Cultural antecedents to contrast effects in consumer evaluation of brands and brand affiliations. Bell & Howell Information and Learning Company.
Citação norma ChicagoDato-on, Mary Conway. Cultural Antecedents to Contrast Effects in Consumer Evaluation of Brands and Brand Affiliations. Ann Arbor Michigan: Bell & Howell Information and Learning Company, 2001.
Citação norma MLADato-on, Mary Conway. Cultural Antecedents to Contrast Effects in Consumer Evaluation of Brands and Brand Affiliations. Bell & Howell Information and Learning Company, 2001.
Nota: a formatação da citação pode não corresponder 100% ao definido pela respectiva norma.