Dato-on, M. C. (2001). Cultural antecedents to contrast effects in consumer evaluation of brands and brand affiliations. Bell & Howell Information and Learning Company.
Chicago-Zitierstil (17. Ausg.)Dato-on, Mary Conway. Cultural Antecedents to Contrast Effects in Consumer Evaluation of Brands and Brand Affiliations. Ann Arbor Michigan: Bell & Howell Information and Learning Company, 2001.
MLA-Zitierstil (9. Ausg.)Dato-on, Mary Conway. Cultural Antecedents to Contrast Effects in Consumer Evaluation of Brands and Brand Affiliations. Bell & Howell Information and Learning Company, 2001.
Achtung: Diese Zitate sind unter Umständen nicht zu 100% korrekt.