To be continued... comparing the effects of laundry soap sequel commercials with conventional commercials

This study seeks to compare the effects of laundry soap sequel commercials with conventional commercials on selected urban-based Filipino wives. Towards this end, the study sets forth the following specific objectives: (a.) To find out if the appeal of laundry soap sequel and conventional commercial...

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Detalles Bibliográficos
Autor principal: Potot, Vinalyn Marasigan 1979- (Autor)
Autor Corporativo: University of the Philippines Diliman College of Mass Communication
Formato: Tesis
Lenguaje:English
Filipino
Materias: