To be continued... comparing the effects of laundry soap sequel commercials with conventional commercials

This study seeks to compare the effects of laundry soap sequel commercials with conventional commercials on selected urban-based Filipino wives. Towards this end, the study sets forth the following specific objectives: (a.) To find out if the appeal of laundry soap sequel and conventional commercial...

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Bibliographic Details
Main Author: Potot, Vinalyn Marasigan 1979- (Author)
Corporate Author: University of the Philippines Diliman College of Mass Communication
Format: Thesis
Language:English
Filipino
Subjects: