A Descriptive study of subliminal messages in TV commercials

This study is a descriptive analysis of subliminal messages in television commercials. Primarily, it aims to reveal the processes involved in the presentation of subliminal messages in TV ads. Furthermore, it seeks to analyze the language and the symbols utilized in TV commercials in order to identi...

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Bibliografski detalji
Glavni autor:	Gonzales, May Grachelle Salvatierra 1979- (Autor)
Autor kompanije:	University of the Philippines Diliman College of Mass Communication
Format:	Disertacija
Jezik:	engleski Filipinski jezik
Teme:	Television commercials > Philippines > Subliminal perception.