An Investigative report on the role of advertising in the replacement of World Tonight by Pulso Aksyon Balita

Why was a top-rated news program like The World Tonight replaced by another program with an experimental format? How did advertising affect the presentation of news and the strategic programming of the country's largest television station? These are some of the questions the researcher tried to...

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Dettagli Bibliografici
Autore principale: Gatbonton, John Kernan Reyes 1980- (Autore)
Ente Autore: University of the Philippines Diliman College of Mass Communication
Natura: Tesi
Lingua:inglese
Lingua filippina
Soggetti: