Consumer culture theory

"Outlining the key themes, concepts and theoretical areas in the field, this book draws on contributions from prominent researchers to unravel the complexities of consumer culture by looking at how it affects personal identity, social interactions and the consuming human being." -- Publish...

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Bibliographic Details

Other Authors:	Arnould, Eric J. (Editor), Thompson, Craig J. (Editor)
Resource Type:	Book
Language:	English
Published:	Los Angeles Sage 2018.
Subjects:	Consumer behavior > Research. Consumer behavior > Case studies.