Dear valued customer a descriptive study of the promotional strategies employed by MAKRO Warehouse Club

Dear valued customer a descriptive study of the promotional strategies employed by MAKRO Warehouse Club

This is a study of the promotional strategy of MAKRO Warehouse Club, Inc. and its employment of direct mail advertising. The study employed the content analysis in studying the contents of MAKRO'S direct mail. A survey was also conducted on the customers of MAKRO in order to determine their beh...

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Bibliographic Details
Main Author: Fabella, Arla C. (Author)
Corporate Author: University of the Philippines Diliman College of Mass Communication
Format: Thesis
Language:English
Filipino
Subjects:
Advertising, Store > Philippines.
Advertising, Consumer > Philippines.
MAKRO, Sales promotion > Philippines.