Taking Erap jokes seriously a case study of Erap jokes and its appropriation as a political communication tool used in Joseph Estrada's campaign for the presidency

This study analyzes how Erap jokes helped Joseph Estrada win the 1998 presidential elections. It tries to ascertain whether the conception, dissemination, and propagation of Erap jokes were deliberately used as a campaign tool and to discern how the image of Estrada was created and reinforced by the...

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Bibliografski detalji

Glavni autor:	dela Cruz, Dianne Jeanne B. 1980- (Autor)
Autor kompanije:	University of the Philippines Diliman College of Mass Communication
Daljnji autori:	Salaverria, Leila B. (joint author.), Valeroso, Ruby B. (joint author.)
Resource Type:	Disertacija
Jezik:	English
Teme:	Presidents > Philippines > Election. Politics and public relations > Philippines > Election. Wit and humor, Joseph Estrada > Philippines > Election.