Taking Erap jokes seriously a case study of Erap jokes and its appropriation as a political communication tool used in Joseph Estrada's campaign for the presidency

This study analyzes how Erap jokes helped Joseph Estrada win the 1998 presidential elections. It tries to ascertain whether the conception, dissemination, and propagation of Erap jokes were deliberately used as a campaign tool and to discern how the image of Estrada was created and reinforced by the...

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Bibliographic Details

Main Author:	dela Cruz, Dianne Jeanne B. 1980- (Author)
Corporate Author:	University of the Philippines Diliman College of Mass Communication
Other Authors:	Salaverria, Leila B. (joint author.), Valeroso, Ruby B. (joint author.)
Resource Type:	Thesis
Language:	English
Subjects:	Presidents > Philippines > Election. Politics and public relations > Philippines > Election. Wit and humor, Joseph Estrada > Philippines > Election.